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There are four types of story you can tell in your marketing: product stories, customer stories, personal stories and ‘other’ stories. They all can be used at different stages throughout the customer journey.
In this episode we examine the first two types: product stories and customer stories.
Listen now to learn:
- How to map stories to the customer journey using the ‘awareness ladder’
- Where to place product stories for maximum impact
- How to create interesting customer stories that build trust with potential customers