Story Types Podcast Series

07 Product and Customer Stories

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There are four types of story you can tell in your marketing: product stories, customer stories, personal stories and ‘other’ stories. They all can be used at different stages throughout the customer journey.

In this episode we examine the first two types: product stories and customer stories. 

Listen now to learn:

  • How to map stories to the customer journey using the ‘awareness ladder’
  • Where to place product stories for maximum impact
  • How to create interesting customer stories that build trust with potential customers
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08 Personal Stories

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Personal stories are highly effective at building trust with new potential customers. In this episode we place personal stories under the spotlight.

Listen now to learn:

  • Why personal stories are effective
  • Where to place them
  • How long your personal stories should be
  • How many stories you should place in an email sequence
  • How to bridge from personal story to sales message
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09 Other Stories

Please note the MP3 download link is in the top right corner of the player.

The stories you tell in your marketing don’t always have to be about you. This is a great relief to the majority of business owners I work with!

Today’s episode looks at the final story type: the ‘other’ story. Listen now to learn:

  • How to select interesting stories to tell
  • How telling one story can branch into many more
  • Where to place ‘other’ stories in your marketing
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