Tell Your Story, Build Trust and Close More Sales
You're on the right page if you:
- Sell based on trust and expertise
- Pay good money for an email marketing platform, but rarely send any emails (or only email when you have a sale on)
- Don't have the time, skills or inclination to write your own emails
- Need great emails that communicate the real you
- Have a specific product to launch or promote
- Want to build a tribe of loyal customers who share your values
In a 'Story Map' project you'll work directly with Rob to uncover and tell your core selling story. We'll identify which stories to use in what places to most efficiently build trust. We'll identify how to link seamlessly to your sales message. Once people know your story they'll only want to work with YOU.
The Story Map is your fount of inspiration to beat the blank screen. It's your storytelling toolbox - your briefing document for any copywriter you hire in the future.
As part of the project we can provide a custom quote to do the writing for you, and implement everything in your email marketing platform.
Recommended listening: listen to Rob's podcast episode on the Story Map Process:
What Story Map Customers Have Said
"This is an instant cure for writer's block!" - Derek Dearden
"The output of Rob's process delivers far beyond the end of the process. Therefore it's a true investment because it keeps paying dividends..." - Pieter de Villiers
"Working with Rob was relatively easy. He asked questions, he obviously has an innate sense of emotional understanding, and didn't have to ask for my whole life story to get the most important parts of the story. I was surprised at what he was able to produce from such a short conversation!" - Aveline Clark
"Rob's an expert at storytelling. The difficulty a lot of people have is in seeing their own story and recognising it for what it is. Rob is very good at pulling out the story that's already there and packaging it into something useful." - Luke Szyrmer
"We all know we should be communicating with our prospects and clients, especially with regular emails. We know people have short attention spans. The challenge is to say things that are interesting, relevant and useful to potential customers. Rob's process provides a fount of inspiration, and can be applied to anything." - Derek Dearden
"The output we've had from Rob is timeless. We now don't have to keep repeating ourselves, over and over to other copywriters when we have more marketing to create." - Peter Daly-Dickson
Get Started Now: Tell Me About Your Business
Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market. This service helped me find mine. It requires some skill, but Rob does it for you.
And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.
Rob has a real skill in drawing out lines of narrative in the course of the conversation, and suggesting the marketing points that can be illustrated from anecdotal stories about life events.
For less than the fee that some copywriters would charge for a single piece, you can have a rich store of copy ideas that will keep you going for months, if not years.
You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.
What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful..
Got questions about the Story Map process? Contact us.