Week Two Day 5: Free Day

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Today is a free day. Please use the time to catch up with earlier tasks, or carry on storing story ideas in Evernote.

I also have a short clip for you, from one of my favourite movies Inside Out. I think this clip illustrates the role that sadness plays in creating real human connection.

Notice how ineffective Joy’s efforts are to get Bing Bong’s attention. It is very hard to get people’s attention with happiness and joy, and yet that is what most marketers attempt to do.

Including ‘downs’ in your story make you vulnerable, and allow people to connect with you.

If you have questions about anything we have done so far please email rob@storycopywriters.com.

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