48 A Pro Copywriter Analysis of ChatGPT! (feat. James Daniel)

I was at a party last weekend. “So what do you do?” somebody asked. An innocent question with genuine interest behind it.Even now, aged 37, the ‘what do you do’ question still gives me mild heart palpitations…At a glance I have to suss out the person I’m speaking to. What would they likely most like…

I teach my copywriting students to plan stories by mapping 5-7 key events onto a timeline. You can do this on a plain piece of paper, napkin, post-it note, or whatever you have to hand.This rudimentary planning method would be too simplistic for say a novel or a play, but it’s reliable enough for most…

I’m updating my email sequences at the moment. Every 12 months or so I take a retrospective glance over the automated email sequences that go when a new contact opts-in.It’s the type of task I’d ideally take to a hotel on an overnight retreat to complete. But in reality, it’s slow progress working through each…

I’m reading a book called The Man Who Broke Into Auschwitz.The book tells the story of Denis Avey, a British soldier captured by the Nazis in North Africa. Avey eventually wound up at a POW labour camp at IG Farben’s Buna-Werke plant near Auschwitz. At the plant, British POWs were forced to work alongside Jewish prisoners.After watching the way Jewish prisoners were treated, Avey…