44 Storytelling for SEO (feat. Sam Boyd)

Rob Drummond July 22, 2022

Please note the MP3 download link is in the top right corner of the player.

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Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts?

To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:

Why to get ‘beta readers’ for any substantial piece of writing
How stories can help you ‘sell without selling’
How stories can be used to illustrate the need for a product
How to place stories in customer testimonials
How to tell customer stories that sound authentic (because they are!)
Why your stories don’t need to be perfect
How long your articles should be
How often to publish
How to organise your content to boost rankings
How to write compelling case studies
How long an SEO content project should take to deliver results
How to research content ideas

Sam can be found at www.copysmiths.com.

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