44 Storytelling for SEO (feat. Sam Boyd)

Please note the MP3 download link is in the top right corner of the player.

Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts?

To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:

  • Why to get ‘beta readers’ for any substantial piece of writing
  • How stories can help you ‘sell without selling’
  • How stories can be used to illustrate the need for a product
  • How to place stories in customer testimonials
  • How to tell customer stories that sound authentic (because they are!)
  • Why your stories don’t need to be perfect
  • How long your articles should be
  • How often to publish
  • How to organise your content to boost rankings
  • How to write compelling case studies
  • How long an SEO content project should take to deliver results
  • How to research content ideas

Sam can be found at www.copysmiths.com.

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Join the Podcast Email List

Rob Drummond

Rob is the founder of Story Copywriters, copywriting coach, and author of Simple Story Selling. Grab a paperback or Kindle copy at https://geni.us/PrAb