39 Storytelling in Video (feat. Orson Lord) – Part 2

Rob Drummond April 29, 2022

Please note the MP3 download link is in the top right corner of the player.

I invited Orson back onto the Story Copywriter Podcast to continue our discussion about storytelling in video.

This wide-ranging conversation covers:

Can you use ‘cliff-hangers’ in video to keep people watching?
The ‘bouncy start’ vs the ‘chronological start’
Different use cases for short and long form video
The role of white space in story planning
The role of background music
Why sound effects matter more than music
The different roles of sympathy and empathy in good storytelling
How to use pacing to keep people watching
How to specialise and collaborate as a Story Copywriter

Find out more about Orson’s work at https://www.mediable.com.au/

Listen to Part 1 of my conversation with Orson here.

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