39 Storytelling in Video (feat. Orson Lord) – Part 2

Please note the MP3 download link is in the top right corner of the player.

I invited Orson back onto the Story Copywriter Podcast to continue our discussion about storytelling in video.

This wide-ranging conversation covers:

  • Can you use ‘cliff-hangers’ in video to keep people watching?
  • The ‘bouncy start’ vs the ‘chronological start’
  • Different use cases for short and long form video
  • The role of white space in story planning
  • The role of background music
  • Why sound effects matter more than music
  • The different roles of sympathy and empathy in good storytelling
  • How to use pacing to keep people watching
  • How to specialise and collaborate as a Story Copywriter

Find out more about Orson’s work at https://www.mediable.com.au/

Listen to Part 1 of my conversation with Orson here.

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Join the Podcast Email List

Rob Drummond

Rob is the founder of Story Copywriters, copywriting coach, and author of Simple Story Selling. Grab a paperback or Kindle copy at https://geni.us/PrAb