36 Comedy

Rob Drummond March 11, 2022

Please note the MP3 download link is in the top right corner of the player.

Prefer to read rather than listen? Download the PDF Version

—

The comedy plot archetype first emerged in Ancient Greece, and has played an important role in literature over the last 2000 years.

Can you use the comedy plot in business? Yes! Do you need to be funny to use it? NO! (Which for me at least, is just as well).

Listen now to learn:

The key element at the heart of every successful comedy plot
Where to use the comedy plot in your marketing (hint: probably NOT up front)
How the comedy plot can help build trust with potential customers
Why the comedy plot is a versatile hammer to have in your storytelling toolkit

—

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Join the Podcast Email List

First Name*

Email*

Which best describes you?*

Which best describes your copywriting experience?

<< Back to all episodes

Categories: Podcast

35 Voyage and Return

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — This episode of the Story Copywriter Podcast looks at the second plot based on a journey: ‘Voyage and Return’. Voyage and Return is a versatile plot, with wide ranging applications for business use.…

Rob Drummond February 25, 2022

44 Storytelling for SEO (feat. Sam Boyd)

Please note the MP3 download link is in the top right corner of the player. — Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts? To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:Why to get ‘beta readers’ for any substantial piece of writingHow stories…

Rob Drummond July 22, 2022

37 Tragedy

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — The ‘tragedy’ plot covers a wide range of stories that lack the ‘happy ending’ we are so used to seeing. From a business storytelling perspective, you might be wondering, “why would I tell…

Rob Drummond March 25, 2022

38 Rebirth

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Have you ever been through an extended period of struggle in your life or career, culminating in radical personal transformation? If so, you have a ‘rebirth’ story on your hands! Learn how to…

Rob Drummond April 8, 2022

40 When To Write

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — What time of day is best to write for optimum production? The short answer of course is ‘it depends on you’. However, after working as a copywriter for many years, and training…

Rob Drummond May 13, 2022

Related Articles