34 The Quest
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Want to place a truly engaging story at the heart of your marketing? One of the oldest and most engaging plot archetypes is the quest…
It’s tempting to think of the quest as a ‘journey’. And while there IS always a physical journey in every quest, the journey is only a part of the hero’s ordeal!
Learn how the quest plot works in practice, what the main ingredients are, and how to use it in a business setting. In this episode Rob explains:
- The role of companions and ‘helper characters’ in every good quest plot
- The key characteristics of a quest
- The number one ingredient of a successful quest plot
- How to apply to a business setting
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