25 Automated vs Live Emails

Rob Drummond November 12, 2021

Please note the MP3 download link is in the top right corner of the player.

Many email marketers are trying to automate every email a potential customer is sent across the entire customer journey. But is this ‘hands free’ approach really attainable… or desirable?

I believe you need a balance in your marketing between automated emails, and live ‘out of the pan’ broadcasts. Listen now to learn:

Why automated emails suffer from entropy
Where to place automated email sequences
How long your automated email sequences should be
How to repurpose your best emails into other formats

—

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Join the Podcast Email List

First Name*

Email*

Which best describes you?*

Which best describes your copywriting experience?

<< Back to all episodes

Categories: Podcast

30 Copywriting in Community

Please note the MP3 download link is in the top right corner of the player. It’s prediction time for 2022! Where should you focus your storytelling efforts? Listen now to learn:Why writing alone is a bad ideaDifferent options for ‘copywriting in community’The three best ways to tell your story in your marketing (for 2022 and beyond) — Never…

Rob Drummond December 24, 2021

27 Email System Selection

Please note the MP3 download link is in the top right corner of the player. “Which email marketing system should I use?” is perhaps the most frequently asked marketing question. It’s also the wrong question to ask! Listen now to learn how to identify the right email marketing tool for your needs. — Never miss an episode and subscribe to…

Rob Drummond November 26, 2021

28 How To Write a Great Business Book

Please note the MP3 download link is in the top right corner of the player. A book is an excellent way to promote your work and your business. Amazon has made book publishing easier than ever… in theory! The question is, what should you write about? Should you include part of your personal story? How long should…

Rob Drummond December 3, 2021

26 Documentation

Please note the MP3 download link is in the top right corner of the player. How often do you lose time trying to find an email you sent in the past? How often do you spend time trying to diagnose why an email sequence isn’t working? At some point things can and will go wrong in your…

Rob Drummond November 19, 2021

29 Storytelling in Podcasts

Please note the MP3 download link is in the top right corner of the player. Podcasting allows you to create your own ‘radio station’ to nurture potential customers. In this episode I share my experience of three years of podcasting, including:How to determine the scope of your podcastWhether to record monologue or dialogueHow to repurpose your podcast…

Rob Drummond December 10, 2021

Related Articles