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Many email marketers are trying to automate every email a potential customer is sent across the entire customer journey. But is this ‘hands free’ approach really attainable… or desirable?
I believe you need a balance in your marketing between automated emails, and live ‘out of the pan’ broadcasts. Listen now to learn:
- Why automated emails suffer from entropy
- Where to place automated email sequences
- How long your automated email sequences should be
- How to repurpose your best emails into other formats
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