23 Storytelling for Social Media

Please note the MP3 download link is in the top right corner of the player.

A good story told well helps to build trust with new potential customers. But can you – and should you – tell personal stories on social media?

The answer, in my opinion, is yes! BUT it’s also easy to get wrong. It’s easy to appear self indulgent. 

Listen now to learn:

  • How to open your story on social media to draw people in
  • How to structure the story to keep people reading
  • How to end the story – and where to stop
  • What images work best

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Join the Podcast Email List

Related Articles

21 Copywriting in Collaboration

Please note the MP3 download link is in the top right corner of the player. Are you a business owner who also likes to write? If time allowed, would you write more of your own copy? If yes, you may be a good match for ‘Copywriting in Collaboration’! Listen now to learn:Why the balance of copywriting responsibility sits…

22 Who Should be a Story Copywriter

Please note the MP3 download link is in the top right corner of the player. Learning to write compelling stories is a valuable copywriting skill – but it also takes time and dedication. Should YOU take the time to become a Story Copywriter? Is this a good match for your skills, interests and ambitions? Find out in…

31 The Plot Archetype Structure

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time? This episode takes a deep dive into the…

24 Storytelling in Video (feat. Orson Lord)

Please note the MP3 download link is in the top right corner of the player. When you’re a ‘Story Copywriter’ you’re the written voice of a business you love. Maybe even your own business. But can you – and should you – tell your personal stories in video? If so, how should you go about it? Do…

17 Consistency

Please note the MP3 download link is in the top right corner of the player. “How often should I email” is perhaps the most-asked email marketing question. Will you ‘annoy’ your list by sending more frequent emails? How do you determine the most appropriate publishing schedule? How do you DELIVER on that schedule? The answer lies in…