20 The Story Map
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When I’m helping a business owner tell their story we always start with the Story Map Interview. The Story Map is a process to explore your story and map out the key events.
In this episode I share the key lessons I’ve learned from 5+ years of Story Map interviews. I discuss key insights for both the business owners and copywriters. Listen now to learn:
- Why telling your story is best done in dialogue
- How to capture emotional depth in the interview
- How to convert the interview into a usable format – and beat the blank screen for good!
You can also see my Story Map interview questions here.
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