20 The Story Map

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When I’m helping a business owner tell their story we always start with the Story Map Interview. The Story Map is a process to explore your story and map out the key events.

In this episode I share the key lessons I’ve learned from 5+ years of Story Map interviews. I discuss key insights for both the business owners and copywriters. Listen now to learn:

  • Why telling your story is best done in dialogue
  • How to capture emotional depth in the interview
  • How to convert the interview into a usable format – and beat the blank screen for good!

You can also see my Story Map interview questions here.

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Rob Drummond

Rob is the founder of Story Copywriters, copywriting coach, and author of Simple Story Selling. Grab a paperback or Kindle copy at https://geni.us/PrAb