18 Core vs Current Stories

Rob Drummond September 17, 2021

Please note the MP3 download link is in the top right corner of the player.

Which stories should you tell in your marketing? Should you tell key events from your past? Or should you relate more everyday goings on?

This episode looks at the foundation of story selection. Discover the difference between a ‘core story’ and a ‘current story’, and the use case for each.

Listen now to learn:

How to identify your most emotionally compelling stories
Where to place each type of story in your follow-up sequences
Why a ‘current story’ can sometimes transition into a ‘core story’
How to come up with new ideas

—

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Join the Podcast Email List

First Name*

Email*

Which best describes you?*

Which best describes your copywriting experience?

<< Back to all episodes

Categories: Podcast

19 Email Storytelling Insights

Please note the MP3 download link is in the top right corner of the player. In this episode I share an interview I did with my friend and Google Ads expert Jonathan Wilson. We crammed a LOT of storytelling insights into this conversation! You’ll find this conversation a good recap of recent episodes, and also a teaser…

Rob Drummond September 24, 2021

20 The Story Map

Please note the MP3 download link is in the top right corner of the player. When I’m helping a business owner tell their story we always start with the Story Map Interview. The Story Map is a process to explore your story and map out the key events. In this episode I share the key lessons I’ve…

Rob Drummond October 1, 2021

31 The Plot Archetype Structure

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time? This episode takes a deep dive into the…

Rob Drummond January 21, 2022

24 Storytelling in Video (feat. Orson Lord)

Please note the MP3 download link is in the top right corner of the player. When you’re a ‘Story Copywriter’ you’re the written voice of a business you love. Maybe even your own business. But can you – and should you – tell your personal stories in video? If so, how should you go about it? Do…

Rob Drummond October 29, 2021

13 Email Draft Development

Please note the MP3 download link is in the top right corner of the player. You’ve had an idea for an email. You’ve got a great story to tell. You’ve planned the story using a timeline… But now you’ve come to actually write the email, the blank Word document of doom is staring you in the face. How…

Rob Drummond August 13, 2021

Related Articles