17 Consistency

Rob Drummond September 10, 2021

Please note the MP3 download link is in the top right corner of the player.

“How often should I email” is perhaps the most-asked email marketing question. Will you ‘annoy’ your list by sending more frequent emails? How do you determine the most appropriate publishing schedule? How do you DELIVER on that schedule?

The answer lies in consistency…

Listen now to learn:

How consistency encourages a regular reading habit
Why consistency adds tangible value to your email list
A simple calculation to determine optimal email frequenct
How to deliver consistently on your schedule

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