16 Editing

Rob Drummond September 3, 2021

Please note the MP3 download link is in the top right corner of the player.

Editing is a critical part of the copywriting process. But how much should you edit? Where should you put your focus for the biggest gains? Listen now to learn:

Why perfectionism is the enemy – and how to beat it
The two most important editing steps
How long to leave between writing and editing (and why you need a gap)
How to apply the 80/20 principle for efficient editing

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