16 Editing

Please note the MP3 download link is in the top right corner of the player.

Editing is a critical part of the copywriting process. But how much should you edit? Where should you put your focus for the biggest gains? Listen now to learn:

  • Why perfectionism is the enemy – and how to beat it
  • The two most important editing steps
  • How long to leave between writing and editing (and why you need a gap)
  • How to apply the 80/20 principle for efficient editing

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Rob Drummond

Rob is the founder of Story Copywriters, copywriting coach, and author of Simple Story Selling. Grab a paperback or Kindle copy at https://geni.us/PrAb