12 The One Idea

This first episode of the Story Copywriter Podcast asks: what IS a Story Copywriter? Why does storytelling matter? Why is this a huge opportunity – for both business owners and freelance marketing professionals? Listen now to find out.

Please note the MP3 download link is in the top right corner of the player. In this episode I share an interview I did with my friend and Google Ads expert Jonathan Wilson. We crammed a LOT of storytelling insights into this conversation! You’ll find this conversation a good recap of recent episodes, and also a teaser…

Please note the MP3 download link is in the top right corner of the player. Which stories should you tell in your marketing? Should you tell key events from your past? Or should you relate more everyday goings on? This episode looks at the foundation of story selection. Discover the difference between a ‘core story’ and a…

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time? This episode takes a deep dive into the…

Please note the MP3 download link is in the top right corner of the player. When I’m helping a business owner tell their story we always start with the Story Map Interview. The Story Map is a process to explore your story and map out the key events. In this episode I share the key lessons I’ve…