12 The One Idea

Please note the MP3 download link is in the top right corner of the player.

Learn how to connect seamlessly from your story to your sales message using the ‘one idea’. Listen now to learn:

  • How to ‘bridge’ between a story and your sales message
  • How to inverse the one idea to open up more connection possibilities
  • How to ‘seed’ the one idea for a seamless transition

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Rob Drummond

Rob is the founder of Story Copywriters, copywriting coach, and author of Simple Story Selling. Grab a paperback or Kindle copy at https://geni.us/PrAb

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