12 The One Idea

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Learn how to connect seamlessly from your story to your sales message using the ‘one idea’. Listen now to learn:

  • How to ‘bridge’ between a story and your sales message
  • How to inverse the one idea to open up more connection possibilities
  • How to ‘seed’ the one idea for a seamless transition

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Rob Drummond

Rob is the founder of Story Copywriters, copywriting coach, and author of Simple Story Selling. Grab a paperback or Kindle copy at https://geni.us/PrAb