10 Research Tips For Story Copywriters

Rob Drummond July 16, 2021

Please note the MP3 download link is in the top right corner of the player.

Most marketers think they have a writing problem. “If only I could craft more compelling stories!” people will say.

Yes, the writing matters. But there’s good news: research matters more.

Once you master the art of ongoing research you’ll never suffer from writer’s block ever again. Listen now to learn:

Why ‘winging it’ is a recipe for disaster
Where to research ideas
How to capture them
How to organise them for fast retrieval

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