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Most marketers think they have a writing problem. “If only I could craft more compelling stories!” people will say.
Yes, the writing matters. But there’s good news: research matters more.
Once you master the art of ongoing research you’ll never suffer from writer’s block ever again. Listen now to learn:
- Why ‘winging it’ is a recipe for disaster
- Where to research ideas
- How to capture them
- How to organise them for fast retrieval
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