09 Other Stories

Rob Drummond July 9, 2021

Please note the MP3 download link is in the top right corner of the player.

The stories you tell in your marketing don’t always have to be about you. This is a great relief to the majority of business owners I work with!

Today’s episode looks at the final story type: the ‘other’ story. Listen now to learn:

How to select interesting stories to tell
How telling one story can branch into many more
Where to place ‘other’ stories in your marketing

—

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Join the Podcast Email List

First Name*

Email*

Which best describes you?*

Which best describes your copywriting experience?

<< Back to all episodes

Categories: Podcast

20 The Story Map

Please note the MP3 download link is in the top right corner of the player. When I’m helping a business owner tell their story we always start with the Story Map Interview. The Story Map is a process to explore your story and map out the key events. In this episode I share the key lessons I’ve…

Rob Drummond October 1, 2021

24 Storytelling in Video (feat. Orson Lord)

Please note the MP3 download link is in the top right corner of the player. When you’re a ‘Story Copywriter’ you’re the written voice of a business you love. Maybe even your own business. But can you – and should you – tell your personal stories in video? If so, how should you go about it? Do…

Rob Drummond October 29, 2021

31 The Plot Archetype Structure

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time? This episode takes a deep dive into the…

Rob Drummond January 21, 2022

13 Email Draft Development

Please note the MP3 download link is in the top right corner of the player. You’ve had an idea for an email. You’ve got a great story to tell. You’ve planned the story using a timeline… But now you’ve come to actually write the email, the blank Word document of doom is staring you in the face. How…

Rob Drummond August 13, 2021

14 Intrigue and Suspense

Please note the MP3 download link is in the top right corner of the player. Learn how to lace intrigue and suspense throughout your stories to keep people reading. This episode includes a worked example and recent insights from Rob’s copywriting work. Listen now to learn:How to lace suspense throughout a story – without making it…

Rob Drummond August 20, 2021

Related Articles