07 Product and Customer Stories

Rob Drummond June 25, 2021

Please note the MP3 download link is in the top right corner of the player.

There are four types of story you can tell in your marketing: product stories, customer stories, personal stories and ‘other’ stories. They all can be used at different stages throughout the customer journey.

In this episode we examine the first two types: product stories and customer stories.

Listen now to learn:

How to map stories to the customer journey using the ‘awareness ladder’
Where to place product stories for maximum impact
How to create interesting customer stories that build trust with potential customers

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