06 Customer Journey Planning

Rob Drummond June 18, 2021

Please note the MP3 download link is in the top right corner of the player.

Before you start telling stories in your marketing you first need a clear grasp of the customer journey.

What does the ideal customer journey look like? Listen now to learn:

  • Why the customer journey is spherical rather than linear
  • How to structure your marketing follow-up systems for maximum sales!
  • How to identify missing ‘nurture’ and ‘training’ assets to shorten the sales cycle

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