Roles Podcast Series

02 The Business Owner Role

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If you run your own business then the demands on your time can feel relentless. Writing copy is just one of those demands, and can easily fall off your to-do list (or off your task list altogether). 

In this episode we talk about the role the business owner (or product owner in a larger company) has to play in successful copywriting, whether or not you do the writing yourself.

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03 The Systems Expert Role

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We can’t talk about copywriting without also talking about the technology that underpins it. “Which email marketing system should I use?” is perhaps the most frequently asked email marketing question.

In this episode of the Story Copywriter podcast we examine the role of the person responsible for orchestrating your marketing follow-up: the systems expert.

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04 The Copywriter Role

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What skills do you need to become a successful Story Copywriter? What are the requirements of the role? Do you need to be a naturally born Ernest Hemingway?

Fortunately, no! The key skills CAN be taught if you want to sit in the copywriter role. 

I believe the copywriter role is a fun role to play, and an evolving one. Learn more in this episode.

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05 The Implementer Role

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Is implementation a bottleneck in your marketing? Are you ALWAYS scarce on time? If so you probably need an implementer…

Listen now to learn:

  • Why you NEED an implementer now more than ever
  • How to outsource to an implementer without losing control of the outcome
  • How to best manage the work an implementer does for you
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20 The Story Map

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When I’m helping a business owner tell their story we always start with the Story Map Interview. The Story Map is a process to explore your story and map out the key events.

In this episode I share the key lessons I’ve learned from 5+ years of Story Map interviews. I discuss key insights for both the business owners and copywriters. Listen now to learn:

  • Why telling your story is best done in dialogue
  • How to capture emotional depth in the interview
  • How to convert the interview into a usable format – and beat the blank screen for good!

You can also see my Story Map interview questions here.

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