The Re-Engagement Template – Worked Example

I’m updating my email sequences at the moment. Every 12 months or so I take a retrospective glance over the automated email sequences that go when a new contact opts-in.It’s the type of task I’d ideally take to a hotel on an overnight retreat to complete. But in reality, it’s slow progress working through each…

One of my first marketing mentors was and is Perry Marshall. I’ve subscribed to Perry’s emails since about 2006. Within Perry’s community a long standing critique has been that his ongoing emails are too ‘salesy’. For a few years you only heard from him when he had a webinar to promote. Well, a year ago…

I’m a proponent of telling stories about routine everyday events. The things you’re up to on a daily basis. The other evening I was trying to sneak five minutes to read a book. I often find myself reading while the toaster is on, or while the kettle is boiling. Many days it is simply the…

I follow Caitlin Johnstone’s writing. Every year she publishes an update of who she is and what she stands for. For those who sell based on trust and expertise this struck me as a good idea. After all, you can’t understand anyone better than you understand yourself. The beliefs, values, ambitions and goals that make…