My Plans For 2023
I’m currently making plans for next year. Perhaps you are too. The run up to Christmas seems to stimulate both reflection and forward thinking.
Story Copywriters has two halves to the business. One is my training course and community. The community is growing slowly but nicely. It’s a collaborative environment where we delve into writing topics and help each other out. It’s the place to go if you’re hands-on with your writing.
The other side of the business is my agency work where I write directly for clients. Which frankly has been on the back burner for 3 years, mostly while my kids were babies.
I’m now coming out of that phase and am re-launching a copywriting agency offer next year. Very specifically this will be a done-for-you weekly to daily email (1 to 7 emails per week), repurposed to blog posts and social snippets. The avatar for this is coaches and consultants with an existing email list. People with a good message and story, but little time, inclination or writing ability to tell it.
The process is entirely interview driven. You speak to me once or twice a month; I convert those conversations into all your ongoing content. My promise is that the written output will sound 90% or more like you. Most readers won’t know the difference.
With an existing client we’ve repurposed the best emails into both automated email sequences and a self-published book. We’re also looking at converting some emails into print newsletters, all managed hands-free with sensible marketing automation.
The outcome is a body of work that acts as a magnet to your ideal customer. A platform that tells your story, showcases your expertise and positions you as the leading expert in your field. When the time is right, your ideal customer will only want to buy from you. They’ll already know, like and trust you.
I’ll be both putting this into practice for my own business next year, but also for a handful of clients too. The payment terms will be a simple, flat monthly retainer, which can be raised or lowered based on output. It’s a minimum 6-month engagement, but rolling monthly after that.
If you know anyone whose business might benefit from regular authentic ongoing emails, just send an introduction email and we’ll go from there.
I do pay for successful referrals. I also send love and gratitude if payment isn’t your thing. I’m also doing a small discount on up to two on-boardings before 31st January 2023.
P.S. There is some provisional information here about the service, plus a selection of client testimonials.