Media Podcast Series

23 Storytelling for Social Media

Please note the MP3 download link is in the top right corner of the player.

A good story told well helps to build trust with new potential customers. But can you – and should you – tell personal stories on social media?

The answer, in my opinion, is yes! BUT it’s also easy to get wrong. It’s easy to appear self indulgent. 

Listen now to learn:

  • How to open your story on social media to draw people in
  • How to structure the story to keep people reading
  • How to end the story – and where to stop
  • What images work best
Read More

28 How To Write a Great Business Book

Please note the MP3 download link is in the top right corner of the player.

A book is an excellent way to promote your work and your business. Amazon has made book publishing easier than ever… in theory!

The question is, what should you write about? Should you include part of your personal story? How long should the book be? What offer should you put in the book? How long should the whole process take? What kind of results should you expect?

Get answers to all of the above – and more – in this episode of The Story Copywriter Podcast! Listen now to learn:

  • How to plan your book to maximise results
  • How and where to tell your story
  • How to convert readers into paying clients
Read More

29 Storytelling in Podcasts

Please note the MP3 download link is in the top right corner of the player.

Podcasting allows you to create your own ‘radio station’ to nurture potential customers.

In this episode I share my experience of three years of podcasting, including:

  • How to determine the scope of your podcast
  • Whether to record monologue or dialogue
  • How to repurpose your podcast episodes into other media
  • How to structure your podcast to deliver your message
  • The technology I use
Read More
>