Attract a Steady Stream of Ideal Clients Who Know, Like & Trust You
If you're a business owner who sells based on trust, the single best way to tell your story is in a book...
A well written book positions you as THE trusted authority in your niche. Leverage the power of Amazon to attract a steady stream of ideal customers to your business. Start by downloading my free guide to Amazon's self publishing platform...
Get The Ideal Book Out Of Your Head And Into Your Marketing... Fast!
A book positions you head and shoulders above other service providers. A book allows potential customers to understand your unique perspective, method or system. A book communicates your expertise.
What’s more, self publishing has never been easier. Amazon has changed the game of publishing. Publishing is no longer a long and expensive process, where thousands of books gather dust unsold in your garage. A self published book can now have global impact, quickly and affordably.
A great book acts as a filtering mechanism at the heart of your marketing. Ideal clients will read your book and qualify themselves into your sales process. Nightmare clients will be put off, and won’t find time to read it in the first place!
(Learn more about this in Episode 28 of the Story Copywriter Podcast):
So, why doesn’t every business owner have a book out there?
Because books are hard to write. Because you’re not a writer. Perhaps you just don’t have time to write, even if you enjoy the process. It takes too long. You spend too long editing and perfecting. You’re not sure how long the book should be, or what the focus should be. You think nobody will be interested in your story. You’re worried about the mechanics or complexity of self-publishing. You don't know how to convert readers into clients.
In short: left to your own devices, the book isn’t likely to ever be written.
Which is a shame, and a missed opportunity. A missed opportunity to scale the impact your work has on the world. A missed opportunity to influence and help more people.
If you’re an expert in your niche, I believe you have a book inside you. I created Fast Business Books to get that book out of your head and onto Amazon, quickly and with minimal work on your part. Here's how the process works:
Start With The 'Ground Plan'...
We'll start by defining the scope of the book. We'll determine what ought to go in the book, and how it should be structured. We'll make sure the book solves one burning problem your ideal customer is struggling with. At the end of this planning phase you'll have a 'Ground Plan' for your book, which is your intellectual property. You'll then have three options:
- You can take the ground plan and write the book yourself (I can recommend a writing coach if you choose this option)
- You can take the ground plan to ANY ghost writer (or your existing copywriter, if you already have one)
- You can work with me to develop the plan into a book
Ready to start planning your book? Click or tap the button below:
Rob's Books (on Amazon)
Simple Story Selling
Recent Client Projects
How to Become a 6 Star Business (Volume 1)