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Recent Blog Posts

The Importance Of Your Family Story
Book review: Story (Robert McKee)
Two tips to plan better stories
Can telling your story alter it?
The business case for regular emails

Podcast Directory

01 What is a Story Copywriter
02 The Business Owner Role
03 The Systems Expert Role
04 The Copywriter Role
05 The Implementer Role
06 Customer Journey Planning
07 Product and Customer Stories
08 Personal Stories
09 Other Stories
10 Research Tips For Story Copywriters
11 The Timeline Technique
Recap 1: Episodes 1-11
12 The One Idea
13 Email Draft Development
14 Intrigue and Suspense
15 Using Conflict
16 Editing
17 Consistency
18 Core vs Current Stories
19 Email Storytelling Insights
20 The Story Map
21 Copywriting in Collaboration
22 Who Should be a Story Copywriter
23 Storytelling for Social Media
24 Storytelling in Video (feat. Orson Lord)
25 Automated vs Live Emails
26 Documentation
27 Email System Selection
28 How To Write a Great Business Book
29 Storytelling in Podcasts
30 Copywriting in Community
31 The Plot Archetype Structure
32 Overcoming The Monster
33 Rags to Riches
34 The Quest
35 Voyage and Return
36 Comedy
37 Tragedy
38 Rebirth
39 Storytelling in Video (feat. Orson Lord) – Part 2
40 When To Write
41 Speed
42 Purpose
43 Making It
44 Storytelling for SEO (feat. Sam Boyd)
45 The Full Book Marketing System
46 The Letter From 2100 (feat. Derek Dearden)
47 Storytelling Video Scripts (feat. James Daniel)
48 A Pro Copywriter Analysis of ChatGPT! (feat. James Daniel)
49 Mighty MicroBooks (feat. Vicky Quinn Fraser)
50 Email Marketing Software & Systems (feat. Gareth Everson)
51 The Real Customer Journey (feat. Aveline Clarke)
52 Reflecting Stories Inwards (feat. Remeny Armitage)
53 Storytelling In Business (feat. Roberta Ravella)
54 The PAISA Formula of Story Selling (feat. Roy Furr)
55 Crafting The Perfect Offer (feat. Angela Tsai)
56 Write Your Book First! (feat. Isse Muratspahić)
57 Stories That Matter (feat. Mike Garner)
58 Email Storytelling Insights (feat. Bill Mueller)
59 Consciousness in Business (feat. Marti Spiegelman)