Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The video-enabled YouTube version is below. The “customer journey” is one of my favourite marketing metaphors. If you sell high value services, you usually need to take new…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The video-enabled YouTube version is below. “Which email marketing platform should I use?” is an evergreen marketing question! It takes real time and investment to select and configure…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The video-enabled YouTube version is below. — Publishing a book can be a great way to attract a steady stream of qualified prospects. BUT, writing a book is…
Please note the MP3 download link is in the top right corner of the player. — I might have been living under a rock for a year, but it feels like ‘ChatGPT’ has burst onto the writing scene in recent months. Could this be the tool to (finally) automate your copy? Well no, of course…
Please note the MP3 download link is in the top right corner of the player. — Video can be a fast, effective way to build trust with new potential customers. The trouble is, most business video misses the mark. We worry about the technicalities of lighting, equipment and presentation, when what matters most is the script. On this…
Please note the MP3 download link is in the top right corner of the player. — Humans are rationalising creatures, not rational creatures. We tell stories to ourselves and each other all day long. At the highest level, these stories perpetuate or challenge the ‘status quo’, or the way things are. I’ve recently helped a friend and client,…
This special episode of the Story Copywriter Podcast is video only. Today I explore the full system you may need to build to generate qualified leads with a self-published book. A book by itself can’t possibly do you much good (besides being a vanity project!). So what does the full system look like? Find out: This…
Please note the MP3 download link is in the top right corner of the player. — Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts? To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:Why to get ‘beta readers’ for any substantial piece of writingHow stories…
Please note the MP3 download link is in the top right corner of the player. — A few months back I was interviewed by Danny Iny’s team at Mirasee for their podcast Making It. On the show I talked about my journey into copywriting and some key lessons along the way. Danny’s team have kindly let me republish the…
Please note the MP3 download link is in the top right corner of the player. — In this episode, I explore how stories can help communicate your purpose and values. Listen now to learn:What barefoot running taught me about storytellingHow storytelling allows you to understand yourself better, and gain perspective on your own valuesHow to leverage the…
