Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. A LOT of people have jumped on the AI copywriting bandwagon this year. The thing that separates the beginners from the pros seems to be your ability to…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. I keep coming back to storytelling in my work as a core technology of human connection. The principle that underpins this is human consciousness. On a purely functional…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. I often think I’m running my business to the beat of my own drum. Then I discover that a significant number of people also beat their drum in…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube all the usual podcast places. Mike Garner is a content and email conversion copywriter. He has a simple and important message: your story matters! On this call we discuss Mike’s new book…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. Publishing a book is the most effective way to position yourself as the go-to expert in your niche. What’s more, writing the book that only you can write…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube (Part 1 | Part 2) all the usual podcast places. The three reasons to infuse your marketing with authentic stories are to entertain, educate and enlighten. Often we’re laying the groundwork for…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube all the usual podcast places. ‘Story Selling’ is the art and craft of telling stories to sell high value products and services. But how should you structure your stories to attract your…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube all the usual podcast places. On this episode I catch up with Roberta Ravella, who is a course graduate of my Nurture Email Mastery course. Roberta is a marketing strategist for realtors…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The storytelling work I do with my clients is entirely interview-driven. I interview people to explore and document their story, then present that story outwards through their marketing…
Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The video-enabled YouTube version is below. The “customer journey” is one of my favourite marketing metaphors. If you sell high value services, you usually need to take new…
