57 Stories That Matter (feat. Mike Garner)

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube all the usual podcast places. Mike Garner is a content and email conversion copywriter. He has a simple and important message: your story matters! On this call we discuss Mike’s new book…

55 Crafting The Perfect Offer (feat. Angela Tsai)

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube (Part 1 | Part 2) all the usual podcast places. The three reasons to infuse your marketing with authentic stories are to entertain, educate and enlighten. Often we’re laying the groundwork for…

52 Reflecting Stories Inwards (feat. Remeny Armitage)

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The storytelling work I do with my clients is entirely interview-driven. I interview people to explore and document their story, then present that story outwards through their marketing…

51 The Real Customer Journey (feat. Aveline Clarke)

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The video-enabled YouTube version is below. The “customer journey” is one of my favourite marketing metaphors. If you sell high value services, you usually need to take new…