Category Archives for "Podcast"

47 Storytelling Video Scripts (feat. James Daniel)

Please note the MP3 download link is in the top right corner of the player. — Video can be a fast, effective way to build trust with new potential customers. The trouble is, most business video misses the mark. We worry about the technicalities of lighting, equipment and presentation, when what matters most is the script. On this […]

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46 The Letter From 2100 (feat. Derek Dearden)

Please note the MP3 download link is in the top right corner of the player. — Humans are rationalising creatures, not rational creatures. We tell stories to ourselves and each other all day long. At the highest level, these stories perpetuate or challenge the ‘status quo’, or the way things are. I’ve recently helped a friend and client, […]

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45 The Full Book Marketing System

This special episode of the Story Copywriter Podcast is video only. Today I explore the full system you may need to build to generate qualified leads with a self-published book. A book by itself can’t possibly do you much good (besides being a vanity project!). So what does the full system look like? Find out: This […]

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44 Storytelling for SEO (feat. Sam Boyd)

Please note the MP3 download link is in the top right corner of the player. — Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts? To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:Why to get ‘beta readers’ for any substantial piece of writingHow stories […]

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43 Making It

Please note the MP3 download link is in the top right corner of the player. — A few months back I was interviewed by Danny Iny’s team at Mirasee for their podcast Making It. On the show I talked about my journey into copywriting and some key lessons along the way.  Danny’s team have kindly let me republish the […]

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42 Purpose

Please note the MP3 download link is in the top right corner of the player. — In this episode, I explore how stories can help communicate your purpose and values. Listen now to learn:What barefoot running taught me about storytellingHow storytelling allows you to understand yourself better, and gain perspective on your own valuesHow to leverage the […]

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41 Speed

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Your effectiveness as a Story Copywriter is in part determined by your ability to produce quickly. Your ‘writing speed’ bears little relation to how many words per minute you can type.  So what […]

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40 When To Write

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — What time of day is best to write for optimum production? The short answer of course is ‘it depends on you’. However, after working as a copywriter for many years, and training […]

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39 Storytelling in Video (feat. Orson Lord) – Part 2

Please note the MP3 download link is in the top right corner of the player. I invited Orson back onto the Story Copywriter Podcast to continue our discussion about storytelling in video. This wide-ranging conversation covers:Can you use ‘cliff-hangers’ in video to keep people watching?The ‘bouncy start’ vs the ‘chronological start’Different use cases for short and long […]

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38 Rebirth

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Have you ever been through an extended period of struggle in your life or career, culminating in radical personal transformation? If so, you have a ‘rebirth’ story on your hands! Learn how to […]

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