The Story Copywriter Blog

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I’m reading a book called The Man Who Broke Into Auschwitz.The book tells the story of Denis Avey, a British soldier captured by the Nazis in North Africa. Avey eventually wound up at a POW labour camp at IG Farben’s Buna-Werke plant near Auschwitz. At the plant, British POWs were forced to work alongside Jewish prisoners.After watching the way Jewish prisoners were treated, Avey Read Full Article

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A ‘lead magnet’ is something you give away in exchange for somebody’s information and permission to contact them. Lead magnets are the single marketing topic that all marketers lose sleep over. Crafting engaging stories is one thing, but attracting new contacts into your world is a steeper challenge. For one thing, media costs are crazy. Read Full Article

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I was at a party last weekend. “So what do you do?” somebody asked. An innocent question with genuine interest behind it.Even now, aged 37, the ‘what do you do’ question still gives me mild heart palpitations…At a glance I have to suss out the person I’m speaking to. What would they likely most like Read Full Article

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I’m updating my email sequences at the moment. Every 12 months or so I take a retrospective glance over the automated email sequences that go when a new contact opts-in.It’s the type of task I’d ideally take to a hotel on an overnight retreat to complete. But in reality, it’s slow progress working through each Read Full Article

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I spend a lot of time converting stories into emails, book chapters and other forms of prose. In listening to somebody’s story I’m really listening for changes; small or large events that indicate a movement from one phase of life to the next. On a personal level we feel these changes as they happen, although Read Full Article

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One of the few marketing podcasts I follow is Chris Davis’s All Systems Go podcast. A few years ago Chris published an episode on ‘the Creator’s Curse’… As soon as I heard those words I knew they contained inherent truth. My archive of work is littered with half completed lead magnets, book ideas, courses and products. Kind of like a collection Read Full Article

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The stories you believe to be your ‘best’ stories are rarely the ones that get the best response. More often, it is stories about ‘routine’ events often seem to perform better. The ones you almost didn’t send. Usually these are your ‘untold’ stories. Untold because you think nobody will be interested in them. In selecting Read Full Article

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First, an announcement. The latest updated version of Simple Story Selling is now live on Amazon! The updated book contains: An expanded section on roles, and the critical interaction between business owner and copywriter A deeper discussion of the 4 story types and how they should be used across the customer journey A deeper examination Read Full Article

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