First, an announcement. The latest updated version of Simple Story Selling is now live on Amazon! The updated book contains: An expanded section on roles, and the critical interaction between business owner and copywriter A deeper discussion of the 4 story types and how they should be used across the customer journey A deeper examination Read Full Article
The Story Copywriter Blog
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I’m a proponent of telling stories about routine everyday events. The things you’re up to on a daily basis. The other evening I was trying to sneak five minutes to read a book. I often find myself reading while the toaster is on, or while the kettle is boiling. Many days it is simply the Read Full Article
In early 2017 a friend invited me to do the ‘Round Sheffield Run’. The RSR is a 20KM race across trails, footpaths and parkland around Sheffield. “Sure,” I replied. “Why not?” Halfway round, I knew I was in trouble. My legs felt like lead, and I felt an ominous twinge in my knee. By the Read Full Article