I’m updating my email sequences at the moment. Every 12 months or so I take a retrospective glance over the automated email sequences that go when a new contact opts-in.It’s the type of task I’d ideally take to a hotel on an overnight retreat to complete. But in reality, it’s slow progress working through each Read Full Article
The Story Copywriter Blog
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I spend a lot of time converting stories into emails, book chapters and other forms of prose. In listening to somebody’s story I’m really listening for changes; small or large events that indicate a movement from one phase of life to the next. On a personal level we feel these changes as they happen, although Read Full Article
One of the few marketing podcasts I follow is Chris Davis’s All Systems Go podcast. A few years ago Chris published an episode on ‘the Creator’s Curse’… As soon as I heard those words I knew they contained inherent truth. My archive of work is littered with half completed lead magnets, book ideas, courses and products. Kind of like a collection Read Full Article
The stories you believe to be your ‘best’ stories are rarely the ones that get the best response. More often, it is stories about ‘routine’ events often seem to perform better. The ones you almost didn’t send. Usually these are your ‘untold’ stories. Untold because you think nobody will be interested in them. In selecting Read Full Article
First, an announcement. The latest updated version of Simple Story Selling is now live on Amazon! The updated book contains: An expanded section on roles, and the critical interaction between business owner and copywriter A deeper discussion of the 4 story types and how they should be used across the customer journey A deeper examination Read Full Article
I’m a proponent of telling stories about routine everyday events. The things you’re up to on a daily basis. The other evening I was trying to sneak five minutes to read a book. I often find myself reading while the toaster is on, or while the kettle is boiling. Many days it is simply the Read Full Article
In early 2017 a friend invited me to do the ‘Round Sheffield Run’. The RSR is a 20KM race across trails, footpaths and parkland around Sheffield. “Sure,” I replied. “Why not?” Halfway round, I knew I was in trouble. My legs felt like lead, and I felt an ominous twinge in my knee. By the Read Full Article