Rob Drummond

Author Archives: Rob Drummond

42 Purpose

Please note the MP3 download link is in the top right corner of the player. — In this episode, I explore how stories can help communicate your purpose and values. Listen now to learn:What barefoot running taught me about storytellingHow storytelling allows you to understand yourself better, and gain perspective on your own valuesHow to leverage the […]

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41 Speed

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Your effectiveness as a Story Copywriter is in part determined by your ability to produce quickly. Your ‘writing speed’ bears little relation to how many words per minute you can type.  So what […]

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40 When To Write

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — What time of day is best to write for optimum production? The short answer of course is ‘it depends on you’. However, after working as a copywriter for many years, and training […]

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39 Storytelling in Video (feat. Orson Lord) – Part 2

Please note the MP3 download link is in the top right corner of the player. I invited Orson back onto the Story Copywriter Podcast to continue our discussion about storytelling in video. This wide-ranging conversation covers:Can you use ‘cliff-hangers’ in video to keep people watching?The ‘bouncy start’ vs the ‘chronological start’Different use cases for short and long […]

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38 Rebirth

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Have you ever been through an extended period of struggle in your life or career, culminating in radical personal transformation? If so, you have a ‘rebirth’ story on your hands! Learn how to […]

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37 Tragedy

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — The ‘tragedy’ plot covers a wide range of stories that lack the ‘happy ending’ we are so used to seeing. From a business storytelling perspective, you might be wondering, “why would I tell […]

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36 Comedy

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — The comedy plot archetype first emerged in Ancient Greece, and has played an important role in literature over the last 2000 years. Can you use the comedy plot in business? Yes! Do you […]

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35 Voyage and Return

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — This episode of the Story Copywriter Podcast looks at the second plot based on a journey: ‘Voyage and Return’. Voyage and Return is a versatile plot, with wide ranging applications for business use. […]

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34 The Quest

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Want to place a truly engaging story at the heart of your marketing? One of the oldest and most engaging plot archetypes is the quest… It’s tempting to think of the quest as […]

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33 Rags to Riches

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — The ‘Rags to Riches’ plot is perhaps the easiest plot to use in business. Unfortunately, it’s also easy to get wrong, because most marketers only write about their riches! The secret to Rags […]

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