Rob Drummond

Author Archives: Rob Drummond

31 The Plot Archetype Structure

Please note the MP3 download link is in the top right corner of the player. Prefer to read rather than listen? Download the PDF Version — Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time? This episode takes a deep dive into the […]

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30 Copywriting in Community

Please note the MP3 download link is in the top right corner of the player. It’s prediction time for 2022! Where should you focus your storytelling efforts? Listen now to learn:Why writing alone is a bad ideaDifferent options for ‘copywriting in community’The three best ways to tell your story in your marketing (for 2022 and beyond)Continue […]

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29 Storytelling in Podcasts

Please note the MP3 download link is in the top right corner of the player. Podcasting allows you to create your own ‘radio station’ to nurture potential customers. In this episode I share my experience of three years of podcasting, including:How to determine the scope of your podcastWhether to record monologue or dialogueHow to repurpose your podcast […]

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28 How To Write a Great Business Book

Please note the MP3 download link is in the top right corner of the player. A book is an excellent way to promote your work and your business. Amazon has made book publishing easier than ever… in theory! The question is, what should you write about? Should you include part of your personal story? How long should […]

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27 Email System Selection

Please note the MP3 download link is in the top right corner of the player. “Which email marketing system should I use?” is perhaps the most frequently asked marketing question. It’s also the wrong question to ask! Listen now to learn how to identify the right email marketing tool for your needs.

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26 Documentation

Please note the MP3 download link is in the top right corner of the player. How often do you lose time trying to find an email you sent in the past? How often do you spend time trying to diagnose why an email sequence isn’t working? At some point things can and will go wrong in your […]

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25 Automated vs Live Emails

Please note the MP3 download link is in the top right corner of the player. Many email marketers are trying to automate every email a potential customer is sent across the entire customer journey. But is this ‘hands free’ approach really attainable… or desirable? I believe you need a balance in your marketing between automated emails, and […]

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24 Storytelling in Video (feat. Orson Lord)

Please note the MP3 download link is in the top right corner of the player. When you’re a ‘Story Copywriter’ you’re the written voice of a business you love. Maybe even your own business. But can you – and should you – tell your personal stories in video? If so, how should you go about it? Do […]

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23 Storytelling for Social Media

Please note the MP3 download link is in the top right corner of the player. A good story told well helps to build trust with new potential customers. But can you – and should you – tell personal stories on social media? The answer, in my opinion, is yes! BUT it’s also easy to get wrong. It’s […]

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22 Who Should be a Story Copywriter

Please note the MP3 download link is in the top right corner of the player. Learning to write compelling stories is a valuable copywriting skill – but it also takes time and dedication. Should YOU take the time to become a Story Copywriter? Is this a good match for your skills, interests and ambitions? Find out in […]

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