Rob Drummond

Author Archives: Rob Drummond

22 Who Should be a Story Copywriter

Please note the MP3 download link is in the top right corner of the player. Learning to write compelling stories is a valuable copywriting skill – but it also takes time and dedication. Should YOU take the time to become a Story Copywriter? Is this a good match for your skills, interests and ambitions? Find out in […]

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21 Copywriting in Collaboration

Please note the MP3 download link is in the top right corner of the player. Are you a business owner who also likes to write? If time allowed, would you write more of your own copy? If yes, you may be a good match for ‘Copywriting in Collaboration’! Listen now to learn:Why the balance of copywriting responsibility sits […]

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20 The Story Map

Please note the MP3 download link is in the top right corner of the player. When I’m helping a business owner tell their story we always start with the Story Map Interview. The Story Map is a process to explore your story and map out the key events. In this episode I share the key lessons I’ve […]

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19 Email Storytelling Insights

Please note the MP3 download link is in the top right corner of the player. In this episode I share an interview I did with my friend and Google Ads expert Jonathan Wilson. We crammed a LOT of storytelling insights into this conversation! You’ll find this conversation a good recap of recent episodes, and also a teaser […]

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18 Core vs Current Stories

Please note the MP3 download link is in the top right corner of the player. Which stories should you tell in your marketing? Should you tell key events from your past? Or should you relate more everyday goings on? This episode looks at the foundation of story selection. Discover the difference between a ‘core story’ and a […]

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17 Consistency

Please note the MP3 download link is in the top right corner of the player. “How often should I email” is perhaps the most-asked email marketing question. Will you ‘annoy’ your list by sending more frequent emails? How do you determine the most appropriate publishing schedule? How do you DELIVER on that schedule? The answer lies in […]

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16 Editing

Please note the MP3 download link is in the top right corner of the player. Editing is a critical part of the copywriting process. But how much should you edit? Where should you put your focus for the biggest gains? Listen now to learn:Why perfectionism is the enemy – and how to beat itThe two most […]

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15 Using Conflict

Please note the MP3 download link is in the top right corner of the player. Learn how to keep people reading – by using conflict! Spice up your next marketing email with the three forms of conflict. Listen now to learn:Why most of your conflict should NOT be physical perilHow to leverage internal dilemmas for added […]

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14 Intrigue and Suspense

Please note the MP3 download link is in the top right corner of the player. Learn how to lace intrigue and suspense throughout your stories to keep people reading. This episode includes a worked example and recent insights from Rob’s copywriting work. Listen now to learn:How to lace suspense throughout a story – without making it […]

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13 Email Draft Development

Please note the MP3 download link is in the top right corner of the player. You’ve had an idea for an email. You’ve got a great story to tell. You’ve planned the story using a timeline… But now you’ve come to actually write the email, the blank Word document of doom is staring you in the face. How […]

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