I’m Rob. I’m many things; but amongst others I’m a father of two, barefoot runner, longbow archer, craft beer drinker. I’m a copywriter and marketing automation expert.
My first venture into self employment in 2012 as a Google Ads consultant. To attract clients I offered a short report called ‘How To Waste £1000 on AdWords in No Time Flat’. When people signed up they received a series of 15 automated emails introducing me and my story.
I noticed I was getting two types of sales leads...
The first was people who had just found my website and wanted to know how much I charged. I closed a few of these deals, but often they weren’t the best clients to work with.
The second was people who had downloaded the report, read the emails and decided to contact me. These people were more respectful of my time and less price sensitive. More than one said they felt they already ‘knew me’ after reading my email series.
Today I teach coaches and consultants to write stories that sell. I work with a small number 1-1 in an agency arrangement where the writing is done for you.
It isn't enough to put out great content - the internet is already saturated with information. What's missing is you. Your story. Your perspective. Your unique take on things. Above all else, potential buyers need to know they can trust you.
You’re in the right place if you sell based on trust and need to grow your audience or increase revenue.
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