Eastham Ferry

Rob & Family – Taken at the old Eastham Ferry terminal near where I grew up on The Wirral

I’m Rob. I’m many things; but amongst others I’m a father of two, barefoot runner, longbow archer, craft beer drinker. I’m a copywriter and marketing automation expert.

My first venture into self employment in 2012 as a Google Ads consultant. To attract clients I offered a short report called ‘How To Waste £1000 on AdWords in No Time Flat’. When people signed up they received a series of 15 automated emails introducing me and my story.

I noticed I was getting two types of sales leads...

The first was people who had just found my website and wanted to know how much I charged. I closed a few of these deals, but often they weren’t the best clients to work with.

The second was people who had downloaded the report, read the emails and decided to contact me. These people were more respectful of my time and less price sensitive. More than one said they felt they already ‘knew me’ after reading my email series.

Today I teach email marketers to write stories that sell. Email marketing is not dead or dying, but you need to know how to infuse your sales message with stories. Preferably your true story. You’re in the right place if you sell based on trust and need to increase revenue from your email sequences. You’re in the right place if you want to do that work for your clients.

To continue reading, enter your details into the form below to receive my 7-day storytelling crash course.